Apply at night to clean face and neck. Follow with moisturizer. Always apply SPF during daytime.

Appearance - Liquid lotion 

Color - Pale yellow (no artificial colors)

Scent - Fragrance free

pH - 5 to 7

Water / Aqua, Butylene Glycol, Glycerin, Cetyl Ethylhexanoate, Hydrogenated Polydecene, Niacinamide, Glyceryl Stearate, Betaine, Polysorbate 60, Retinol, Bakuchiol, Inulin, Propanediol, Pentylene Glycol, Caffeine, Arginine, Panthenol, 1,2-Hexanediol, Stearic Acid, Cetearyl Alcohol, Pinus Sylvestris (Scotch Pine) Leaf Extract, Magnolia Kobus Flower Extract, Calluna Vulgaris Flower Extract, Microcrystalline Wax, Beeswax, Sambucus Nigra (Elderberry) Flower Extract, Camellia Japonica (Camellia) Flower Extract, Hydrogenated Starch Hydrolysate, Cocos Nucifera (Coconut) Fruit Extract, Sodium Hyaluronate, Glycosyl Trehalose, Madecassoside, Squalane, Bisabolol, Dimethicone, Salix Alba (Willow) Leaf Extract, Bis-Peg-18 Methyl Ether Dimethyl Silane, Calendula Officinalis (Calendula) Flower Extract, Sorbitan Stearate, Aloe Barbadensis Extract, Peg-100 Stearate, Centella Asiatica (Asiatic Pennywort) Extract, Undecane, Tremella Fuciformis (Mushroom) Sporocarp Extract, Ethylhexylglycerin, Hydrogenated Corn Oil, Carbomer, Tridecane, Ammonium Glycyrrhizate, Adenosine, Viscum Album (Mistletoe) Extract, Beta-Glucan, Tocopherol, Ubiquinone, Beta-Carotene

Artificial fragrances

Artificial colors

Parabens

Sulfates (including SLS + SLES)

Siloxanes, phthalates

BHA + BHT

Triclosan + triclocarban

DEA-related ingredients

Formaldehyde releasing ingredients

Clinically tested

Our products are developed using multiple rounds of clinical testing, including instrumentation studies and in-house consumer perception trials, which are:

• Representative, balanced across ages, skin types, skin concerns and level of concern
• Statistically significant, with carefully designed sample sizes to maximize validity of the outcomes
• Randomized, blind & competitor controlled, to mitigate any bias

Dermatologist tested

Our products are tested under the supervision of a dermatologist, using RIPT - a form of safety testing where a dermatologist observes, records, and evaluates the product’s safety in use, confirming it has low irritation potential or allergenicity.

Batch testing

We do extensive no-skip-lot testing (including key ingredient assay and microbiological analysis) at each step of the manufacturing process as well as on the final product, ensuring rigorous quality assurance and quality control standards to guarantee consistency across production batches.

Apply at night to clean face and neck, avoiding direct eye contact and follow with moisturizer. Always apply SPF during daytime.

Tip: This serum contains an intermediate strength of retinol, suitable for sensitive skin, but it is always recommended to start slow with retinoids and increase frequency of use based on skin tolerance. To maximize tolerance, we recommend the sandwich method:

hydration (serum) + retinol + hydration (moisturizer)

If you're not sure about your skin tolerance yet, limit initial use to once or twice a week, gradually increasing frequency to every other night, then every night once your skin is acclimated.

This serum has been safety tested on sensitive skin under dermatologist supervision but it is always recommended to take precaution with retinoids - if you have not used pure retinol before, we recommend patch testing on the back of your hands and starting slow, increasing frequency once your skin is acclimated. 

Everyone’s skin is different but based on clinical testing, it is normal to notice benefits (skin smoothness/fine lines) in as little as 4 weeks. Other long term benefits like improvement in skin firmness and overall skin health may take longer.

Yes, it is always recommended to apply sunscreen (with SPF 30 or higher) during the daytime.

Tip: Use retinol at night for better skin permeability and minimal sun sensitivity.

Yes, this serum is safe for daily use but everyone’s skin tolerance is different. It is always recommended to start slow with retinoids and increase frequency of use based on skin tolerance. If you're not sure about your skin tolerance yet, limit initial use to once or twice a week, gradually increasing frequency to every other night, then every night once your skin is acclimated.

To maximize tolerance, we recommend the sandwich method:

hydration (serum) + retinol + hydration (moisturizer)

There are no set rules on how old you should be to use retinol. You can start using retinol in your mid to late 20s as a preventive measure against early signs of aging. However, if you're dealing with acne, you can use it earlier (even in your teens) under a dermatologist’s guidance.

As a precaution, retinoids should not be used by pregnant women, women who intend to become pregnant in the near future, or women who are breastfeeding. If you’re uncertain about using any new skin care product or ingredient, please consult your physician.

Yes, this serum is designed for beginners and users with sensitive skin. 0.3% pure retinol is considered the optimal effective concentration for beginners that does not put their skin at as much risk of irritation. However, if you're not sure about your skin tolerance yet, limit initial use to once or twice a week, gradually increasing frequency to every other night, then every night once your skin is acclimated.