Red serum bottle with 'Wildfleur' branding on a white background

brighten

best seller
XC15 $26

15% PURE VITAMIN C +

Xanthophyll - Marigold

Pink bottle of Wildfleur clarifying cleanser on a white background

cleanse

award winner
FSA0.45 $18

0.45% SALICYLIC ACID +

Flavonoids - Willowherb

Blue serum bottle with 'Wildfleur' branding on a white background

hydrate

award winner
PA5.1 $26

5.1% P-HYALURONIC ACID +

ɑ-Tocopherol - Sunflower

Blue jar of Wildfleur moisturizer on a white background

seal

best seller
LH2.0 $24

2.0% HYDRO18™ TRIPLE LIPID +

Linoleic - Sunflower

Pink bottle of Wildfleur clarifying toner on a white background

clarify

best seller
FSA2.0 $21

2.0% SALICYLIC ACID +

Flavonoids - Willowherb

Purple skincare jar with 'Wildfleur' branding on a white background

microdose

award winner
BR0.05 $24

0.05% ENCAPSULATED RETINOL +

Bakuchiol - Babchi

XC 15 Active Vit C L-ascorbic Acid text on red background
15% L-ascorbic acid text on red background
XC1 stable vit c on white background

Clinically
proven actives

Not just strong—smart. The right actives, at the right levels, with the right technology—optimized by bioactives

lil fleur
lil fleur
lil fleur

With a
lil fleur

Taking flowers seriously – not overlooking a whole class of ingredients, thinking they are too beautiful to be useful

Red serum bottle with 'Wildfleur' branding on a white background

active

15% Pure vitamin C (L-ascorbic acid)

most clinically proven and active form of vitamin C

bioactive

Xanthophyll from Marigold

shields + stabilizes pure vitamin C in the presence of air and light

XC15

15% Pure Vitamin C +

Xanthophyll - Marigold

Brightening Serum

$26 1oz / 30ml

In the wild

Woman holding a red bottle with a white background
Woman applying cream to her face with a blue container, indoors.
Woman holding a red nail polish bottle close to her face
Woman holding a jar of water with lemon slices and a red bottle, eating a strawberry indoors.
Woman holding hair care products in a casual setting
Person holding a red lipstick with a visible brand name, wearing a green jacket indoors.
Person holding a blue container with a brand logo, wearing a checkered shirt.
Woman holding a red and a purple bottle in a home setting
Person holding a red bottle near their face against a neutral background

In the press

“What’s so special about Wildfleur’s formula is that it contains the most science-backed form of vitamin C, L-ascorbic acid, photo-stabilized by an antioxidant derived from marigolds… keeping the price point affordable without compromising on efficacy.”

“Wildfleur innovated a solution… by creating a super-stabilized form of 15% L-ascorbic acid — using… marigolds. It’s elegant, potent, and keeps our skin bright, happy, and hydrated without having to worry about degradation from the elements. Nature really is lit.”

“This advanced moisturizer uses a patented ultrasonic technology to transform water so that it can dissolve into the omega-rich sunflower oil, creating a lush cream with multiple levels of hydration. It nourishes your skin and balances moisture levels so you’re never too greasy or too dry—always just right..”

“This night serum from Wildfleur is one that I recommend to retinol beginners. First of all, because it is less than $30. Second of all, because it is the most gentle retinol I've tried, with both pure retinol and bakuchiol (a favorite retinol alternative) on the ingredient list… After two weeks of use—including a bit of a purging breakout—a makeup artist was raving about my flawless skin texture.” 

“If you, like me, are a retinol beginner, this is a great place to start… I’ve used it three times a week for two weeks now and have found my skin looks much less splotchy, and I haven’t experienced any of the usual negative side effects that come with harsher retinol products.”